According to Google, 4 in 5 consumers use search engines.
35% and 28% of adult users use Pinterest and Instagram respectively.
72% of adult internet users are active on Facebook.
25% of adult internet users use LinkedIn.
Your-to-be customers are searching for you online.
Are you already done with that? Or, are you still avoiding digital marketing because you don’t find it effective?
Well, there is nothing wrong with this. The only problem is that with 4.54 billion+ active internet users, your prospective customers are searching for you online.
But what if they don’t find you online?
Simple. They choose your competitors over you.
Gone are the days when marketing campaigns were limited to newspapers, television, radio, pamphlets and magazines. However, with the world going online and the internet merged with everything we do, the need to induce digital marketing agency in business becomes crystal clear.
In today’s competitive online landscape, search engines and social media channels have become all-important marketing channels. Your business must build a strong presence on both, all thanks to digital marketing. In order to stay ahead of the competitors, businesses all over the world are exploring the realms of digital marketing to reap the most out of it.
In this blog, we will share with you 5 good reasons why your business needs digital marketing to grow and thrive.
Let’s dive in.
Why Does Your Business Need Digital Marketing?
Without implementing digital marketing strategies, you could be losing out on valuable opportunities to increase your customer base and spread the word about your business.
1. Target Ideal Customers
In order to increase your number of customers, it is necessary to target the right audience. Digital marketing is the best way to attract the right audience, from the right channel at the right time.
It puts your business in front of the right people. Besides, it aims to specifically target those potential customers who have a keen interest in your products/services. Digital marketing platforms segment your audience for further granularity. This increases the chances of conversions and lower cost-per-acquisition.
Digital strategies such as SEO or Google Advertising create buyer personas to give you better clarity of your actual customers.
2. Keep your Business a Float
Regardless of any size, if your business is not online, you are losing out on the huge market share and the right number of consumers. Today, people are going digital. The consumers rely on online to get information.
With a web presence, you keep your business open 24*7 for your customers at their convenience. According to a study, ‘82% of the consumers use websites and check reviews for search. And 25% of consumers use social media and blogs to find new solutions, products, and brands.’
Digital marketing strategies keep the shape of your business intact. Therefore, it becomes important for companies to engage their brand with the right digital marketing strategies to get hold of the customers.
3. Help you Become an Apple of your Customers’ Eyes
To be the best, you have to be better than your competitors. And to outshine your competitors, you need to keep track of what your competitors are doing, take a cue from it, learn from it and release a better version.
Digital marketing is the tool to know the strategies of your competitors. These tools can help you save time, increase productivity and track your competitors’ activities. This way you can create new strategies and be on the top of the graph.
4. Track, Monitor and Improvise
There is always room for improvement. Digital marketing provides useful data that helps in business and its growth.
With all the campaigns running, it is necessary to keep track of the digital marketing metrics. This gives you the accurate measure of ROI, defines the zones of improvement and improvises the things accordingly. You can check the number of visitors on your website, bounce rates, page views, the average time a user spends on your website, conversions and evaluate your growth timely.
The online analytics lets you track the performance of your campaigns and measure results in real-time. You get to know the strengths and weaknesses of your digital marketing strategy. With digital marketing strategies, you can pin down the right market trends, know the user’s interests and real-time analytics to adapt to the marketplace.
By considering all the aspects, one can work to optimize their marketing strategy and get the best results.
5. Drive Higher Conversion and Revenue
“A man who stops advertising to save money is like a man who stops a clock to save time”. – Henry Ford”
In the digital universe, the businesses can earn a notable benefit from a digital strategy i.e. higher conversion rate. Online marketing strategies like PPC, email marketing or social media marketing increases your chances of conversions. How so? You are able to target specific leads, grow your customer base and cut down the expenses from unnecessary strategies.
Further, the conversion rate is directly proportional to revenue. Hence, the higher the conversion rate, the higher is the revenue generated. According to a study by Google and IPSOS Hong Kong, ‘2.8x better revenue growth expectancy for companies using digital marketing strategies to those who do not’.
Digital Marketing not only generates more traffic but also highly targeted traffic that brings results.
Digital Marketing Trends to Look Out for 2020
In today’s constantly moving world, the marketing landscape needs to revamp timely. To stay in the long run, businesses need to adapt to the rapidly evolving changes in digital marketing.
You can no longer stick your heads in the sand and rely on the traditional marketing methods. As we are progressing towards the 21st century, here are some of the digital marketing trends, rolled out by the best digital marketing agencies, to look out for.
2020 may be the year of dominance by artificial intelligence (AI). It has already spread out its branches across different sectors. The technology can analyze consumer behavior, search patterns and use data from social media platforms to help businesses get detailed insights.
An AI software, Chatbots, acts as a mediator between the company and the users by assisting the latter in completing their goals. Chatbots naturally communicate with humans and collect more data insights to offer a continuously-improving service.
Content marketing is going nowhere. It continues to be an essential part of digital marketing. There is now more emphasis laid on the context and targeting. Marketers need to carefully analyze their target market and write tailored content accordingly.
Google gives preference to accurate, detailed and latest content that is aligned with user intent.
Video is the most interactive way customers want to learn about new products. The video makes it easy to reformat your content.
A visual approach such as video is sure to drive better search results as compared to text. This is simply because people find video content more compelling. Live video, 1:1 video, 360-degree video content and video SEO are some of the video marketing trends that are gaining attention. There are many ways to produce a video. You can do it yourself or you can hire a video production company. When you hire a professional video production house, you’re hiring professional storytellers who will engage new clients through the power of your brand’s story.
A personalized email is making the way to people’s hearts. Email is and will continue to be an effective means of communication.
With the progress of email marketing, generic marketing emails are not as effective as they used to before. It is all about personalization and automation now. Set off your email with something specific such as a GIF or demo video to connect it more with the customer.
It’s apparent – Businesses need digital marketing to compete. The customers are online and that’s where you can woo them. Implementing digital marketing techniques offer 3.3 times better chances for the companies to expand their business by opening their doors to a larger and farther market.
If you are new to the marketplace, you can hire a digital marketing agency and put your fears and doubts to rest.