Have you ever wondered why ranking your business in Google search results appears to be a big deal? If yes, then you must also want to know its outcome and benefits. In this article, you are going to get all your answers as to why everyone seems to be going crazy, searching for ways to rank their business in Google’s top results. But first, let’s understand the basics!
What Is SEO?
SEO is an abbreviation of Search Engine Optimization, and it is known as a practice of boosting both the quantity and quality of web traffic along with brand exposure. It does all that through non-paid (organic) search engine results.
Factually, SEO is all about what people are searching online, what answers do they need, and what words they are using. Simply put, SEO is giving people the information that they want to consume. If you know how you can get a tight grip on search engine optimization of your content, you are all set to enter Google’s good books. What we mean is that your website and your brand will be visible to a large number of audiences through search engines like Google.
If you know your audience well and you understand what they need, you can always deliver them that information in a way that is understandable for search engine crawlers. For instance, you provide search engine optimization services in San Jose, so when users search for ‘local SEO services in San Jose,’ your business will appear in their search results. But it will only happen if your local search engine optimization is better than your competitors and suitable for Google’s spiders to crawl and find that your brand is relevant to what users are looking for.
Now you might have understood why everyone wants to rank high in Google search results and why the internet is full of useful tips in this matter. But wait, we are not finished yet. We have a complete guide below to make you understand the major aspects of SEO and how it can benefit your business.
Expanding Business Opportunities For You
Whenever a user searches for specific terms, Google provides a good range of pages with relevant results, and on each page, there are ten results. These results are based on various factors, such as the speed of the site, bounce rate, backlinks, and some other factors.
If your local business makes it to the first page of Google search results, it will open a door for many business opportunities. Also, local SEO costs would be manageable for you to cover in the beginning.
Bear in mind that it is only half of the story. The rest half is where you have to struggle and fight for your position, i.e., staying in top results. This is where you have to make sure that your website is optimized in the best ways possible to remain in the top ten.
Increase Your Web Traffic
Google and Bing are the two most popular search engines, and according to reports that websites that make it to the top end up getting the most web traffic, i.e., 42 %, the second ones get 11%, whereas the third ones get only 8%. It clearly tells why you need to work on your SEO and related stuff to ensure that your website remains on top!
The websites that appear at the top or even on the first three ranks reflect how Google trusts them with its users and that they are authentic. As a result, they get to enjoy increased web traffic.
Increase In Authenticity Of Your Business
When you rank on the top at the first search engine results page (SERP), your business begins to generate more leads and traffic and hence boosts your business’s authenticity.
The visitors are likely to perceive the top websites as the most credible, authentic, and best among all other of their industry. It is actually a psychological game.
However, if you have a good number of competitors, be prepared to remain in constant pressure to maintain your place and stand out of the crowd by proving that your business is authentic.
Build Your Image
Better ranking means a better image! When a client is looking for businesses to collaborate, he will simply search for some options, and usually, the ones on the top get noticed. However, it is not always possible to remain on top, but keep in mind that once you have scored a better ranking, you will contribute to the development of your brand’s image. Even if you rank in the top ten, you are likely to enjoy web traffic, and better opportunities as staying on the first page of google search results will help you build your brand’s unique image among all others of its kind.
Minimized Costs
Inbound marketing costs, on per lead basis, are low to generate. One of the main reasons is that usually, most leads generated by inbound marketers are from search engines directly. It means the better your search engine results page (SERP) is, the more your business will achieve!
The top positions of the search engine results page help to minimize the cost that you spend on advertising. But one thing to remember is that it is not an event but a process, so it takes time, and you have to wait to see the positive results. If you have a good number of competitors, you will have to be patient as it will take a little bit longer than you expect. In comparison to large organizations, your small business will be able to drive success from search engines like Google.
Simply put, better ranking in search engine results can be your most valuable asset if you are an inbound marketer. If you are not there yet, keep trying, understand your audience better, and focus where you need to improve. You will have your desired results soon by putting the right amount of effort and blending it with market trends.