How a Website Design Can Play Role in Making SEO Successful

The responsive design of a website plays an important role in the SEO of a website. By boosting up your SEO strategy, you can easily improve the ranking of your website in the SERPs. The responsive and beautiful design of a website is also known as the most important part of your online marketing presence. Some essential benefits of the responsive design of a website are that it sets the first impression on the minds of viewers, it enhances your customer service, it is helpful to build trust with the audience and it can also create consistency between your business leads. Here, we will discuss how a website design can play a role in making SEO successful.

It Is Multiple Devices Friendly:

Different users are getting access to your website by using different devices like tablets, desktop and mobile devices. The most important benefit of responsive web design is that it can adapt to different sizes of the screens. If your website is immediately adapting on different devices, search engines will immediately crawl and index your website. On the other hand, if your website is not adaptable on all the screens, it will create a bad user experience. Due to a bad user experience, Google will never improve the ranking of your website.

Google Boost Up Mobile-Friendly Websites:

Nowadays, more than 60% of the web searches are done through mobile phone. That’s why Google is boosting up those websites which are mobile-friendly. For this reason, Google has also made changings in its algorithms and it has added ‘Mobile-Friendliness as a ranking signal’ in its algorithms. If mobile users will increase with the same ratio, in the future, all the searches will be done via mobile devices. Therefore, you should try to make your websites mobile-friendliness.

The Responsive Design Of A Website Improves The Speed Of A Website:

According to the technology experts, it is the expectation of the internet users that the requested websites should load in the blink of the eye. Anyhow, if your website is taking more than two seconds in loading the data, it will annoy the audience. As a result, they will leave your website and they move to another website. This thing will increase the bounce rate of a website. Therefore, the responsive design of a website is also necessary to improve the speed of the website. Moreover, this kind of behaviour will also become a cause of poor user experience and viewers will never try to visit your website in the future.

Better User Experience:

In the online world, if you have got the required information without any interruption, you will try to visit this website in the future. You can also recommend this website to other users. Its reason is that this website is providing the best user experience. The better user experience of a website is known as an important ranking factor for a website. According to a research that was conducted by an assignment writing service, 95% people showed their interest in interacting with those websites that have better and trustworthy design.

It’s Cost-Effective:

As a businessman, if you want to increase the sales of your products and services, you will have to spend a huge amount on PPC advertising and digital marketing. Instead of spending enough money on PPC advertising and digital marketing, you should work on your website. To work on your website means that you should boost up the SEO of your website. The responsive design of a website plays an important role in the SEO of a website. Therefore, you can easily advertise your products by spending less amount.

More Social Media Shares:

All the website owners desire that their content should be viral on social media sites. There are two benefits of viral content on social media sites. First, it drives lots of viewers to your website. Secondly, it can increase the authority of your website. People will share your website only if they find interesting content on your website and the design of your website is appealing for them. Moreover, the user’s experience of your website should also be impressive. A responsive website design fulfils all the needs of the viewers. That’s why your website can get more social media shares.

Google’s Algorithms:

Google is the best search engine in the world and the market share of Google in the search results is 85%. Its reason is that Google is providing the best results to the users. To provide the best results to the users, Google makes changings in its algorithms regularly. Therefore, if you want to get a higher rank in Google, you will have to ensure the best design of the website along with creating the unique and original content.

Easy-To-Read Design:

If you are working on the SEO of your website, you will have to spend most of the time in creating the content. Its reason is that people are visiting your website because they want to read the content. If you are spending enough time just on the best quality of the content but you are not giving importance to the design of the website, all of your efforts will be aimless. Its reason is that after creating the best quality content if your website is not showing it properly, your viewers will not like the content on your website. This is also known as bad user experience. Moreover, irresponsive design of the website can also change the actual structure of the content. Therefore, you should make sure that the design of your website should be responsive. It means that your website design should not decrease the quality of content in any device. You should also make sure that all the pages are uploading properly. If some pages are not uploaded properly, this will also become a cause of bad user experience.

To index your website in the search results, you will have to submit sitemap of your website. The sitemap of a website provides enough idea about the pages and content of your website. The responsive design of a website also provides green signals to the sitemaps about the quality of a website.

Vijay Kumar is the founder and admin of Wide4.com. After working with several digital marketing service providers in India, he has started his own blog where he helps internet users to solve issues in technology fields like hosting, VPN, website builder, and social media websites. He has 6+ years of experience in digital marketing and his areas of expertise include SEO, SMO, ORM, and Inbound marketing. You can connect with Vijay on Linkedin: Click here