What Is Digital Marketing? Why Do You Need It!

Digital marketing in recent times has become the primary promotional means for many businesses around the globe. Regardless of that, more than half of registered companies do not have a documented digital marketing strategy. Considering how digital marketing pulls a substantial number in ROI.

Regardless, what exactly is digital marketing? To help you understand, we will guide you through each specific component of it. Not only will it help you understand which branch of digital marketing is best for you, you will also comprehend which one should you be using.

Search Engine Optimization

One of the keystones in making any digital marketing strategies successful is SEO. SEO stands for Search Engine Optimization. It deals with optimizing content according to search engine guidelines, in order for it to appear in SERP (Search Engine Page Results). Top ranking in search engine means high chances of generating leads, which is always a good thing in online marketing.

Consider this; a study suggests that more than 70% people do not look past the first page if they do not find what they are looking for. That should give you an idea why this is an important aspect of content marketing.

Social Media Marketing

Social media marketing is perhaps one of the most sought-out aspects of digital marketing. Considering the number of people who use social media around the world in current age, which is a staggering 2.8 billion. It is understandable why social media marketing has become one of the most prominent aspects of marketing online bearing this in mind.

Companies utilize social media networks like Facebook or Instagram to increase their outreach. It does not just help with creating outreach and recognition, but it also helps them stay connected with their customer-base. Moreover, the interactive nature of social media proves vital in improving the business.

Content Marketing

Perhaps the most sought-out aspect of digital marketing, content leads the way with emphatic results. According to a study, websites with blog content have 434% more chances of getting indexed compared to websites that are not. WikiContributors, a Wikipedia Page Creation Service provider suggest that businesses with Wikipedia pages are considered more legitimate and authentic, because of Wiki’s undeniable reputation.

Some of the most important aspects of content marketing are as below:

  • Blogs & Websites
  • Specialized content for social media
  • Video content for marketing purposes
  • Infographics

These aspects are made with a few essential elements in mind, such as audience & demographic. Moreover, it is important to create content according to the requirement of the market and niche.

SEM & PPC

Search Engine Marketing is very different from Search Engine Optimization. While search engine deals with content optimization, SEM helps it appear shining on SERP. In other words, SEM is a paid service offered by search engines in order to help brands find wide exposure and draw in large number of audience.

It mainly deals with creation of content that is in accordance with SEO. However, consists of paid services like SERP advertisements, as well as PPC services. That is when you pay search engines for each click on your website\blog\video link. SEM is one of the most proven and effective ways of digital marketing today.

Over to You

Digital marketing is always evolving and changing. Not only does it do that, but it also does it on a fast pace, that some may find it hard to keep up with. Therefore, it is important to keep up with the trends and marketing traditions in order to stay relevant. Regardless, you need at least one of the above-mentioned aspects of digital marketing for better results in online marketing.

Vijay Kumar is the founder and admin of Wide4.com. After working with several digital marketing service providers in India, he has started his own blog where he helps internet users to solve issues in technology fields like hosting, VPN, website builder, and social media websites. He has 6+ years of experience in digital marketing and his areas of expertise include SEO, SMO, ORM, and Inbound marketing. You can connect with Vijay on Linkedin: Click here