4 Important Factors Related to Web Hosting that Small Businesses Need to Consider before the Website Launch

If you have built a website and want to start your own small business or startup, there are certain factors you need to keep in mind. Before you can launch your website, a reliable website hosting is what you need. If you don’t have an idea about why web hosting is important for any website, let me clarify it with an example so that you can understand my viewpoint easily.

Website hosting is used for hosting your website on the internet. In other words, it is where your website resides online so that everyone can access it. Just like you access your email using Gmail or Hotmail, you log in to the respective website, and that’s how you access your emails. In a similar fashion, you need a hosting server, like we have used one for our new website i.e. Digital Genius Tips,  where all the data of your website is stored so that anyone can access your portal through the World Wide Web.

Choosing the Right Hosting Service

There are millions of website hosting servers available online, so you can obviously select any one of them, right? Not quite, as not all of them suit your business and requirements perfectly. The price factor is also a major hurdle as small businesses or startups cannot afford to spend thousands of dollars on just the hosting aspect.

Suppose that your website is based on WordPress, so you will need website hosting to run WordPress. But do you know what WordPress requires? What specification, related to hardware or software you need, especially to smoothly run an e-commerce portal. So, what are the factors you specifically need in this regard?

Read on as I discuss some of the most important factors in a bit detail now.

Your Budget

Before going for a hosting web service, you need to be clear about your monthly, quarterly, or yearly budget, whatever may be the case. Then you need to think about whether you can actually afford to host service or not. There may be hosting services that are providing all the facilities and features you are looking for, but they may charge an amount that is out of your budget.

So, it is better to think about the budget factor before anything else. You may also get to know some details about cloudways reviews in this concern, to make a better decision.

Traffic on your Website

The traffic that you are anticipating on your website is also an essential factor in this concern. The type of web hosting that you are looking for must be relevant to the traffic you have in mind. Surely, no company looks forward to low traffic, and everyone anticipates that they will get a good number of eyeballs. But in some cases, like in e-commerce ventures dealing with contact lenses and eyewear, the traffic can be a bit difficult to predict, especially in the initial few days.

If you are investing heavily in digital marketing, there are good chances that you will get more than fair traffic as a result. In this case, you need an excellent web hosting service that can provide you good support in case of heavy traffic.

Security Aspect

Probably the most important aspect you need to confirm before you sign the dotted line. Security threats for everyone using the internet and especially companies is a significant issue. Companies cannot only lose data and valuable information about their customers, but their reputation can take a hit as a result. No individual would like to do business with a company or remain a customer whose website is not secure enough to safeguard their personal information like a credit card number or email address.

On the website, too, there must be some measures taken by the web hosting service to maintain a smooth flow. This can be termed as a factor related to heavy traffic, but when we talk about the security aspect, this is related to the performance of the website. Hackers or anyone having malicious intentions can harm your website in multiple ways.

As I mentioned before, related to the smooth flow of the website, there are chances that your landing page and homepage can be defamed. A visitor on these pages will see some different content as posted by the hacker as he has all the control over your website in this scenario. That’s why I am putting much emphasis on the kind of web hosting you are about to hire.

Small businesses and startups need to think about ways to safeguard their businesses right from the start. And up till now, I have just discussed some aspects related to hackers only. There are scenarios like ransomware, which can be very dangerous for a company. In such scenarios, a company may not just lose their website to the hackers, but also have to pay a hefty sum.

The Reputation of the Hosting Service

Another critical issue, you need to be wary of the fact that not everything that is marketed on the internet turns out to be real. You need to investigate and get all the information about hosting services before partnering with them. A hosting service may show that they are one of the best in the business and have a number of clients, but that all may be false or misleading.

Until you get to know about the hosting service from a friend or a person who has actually used it, you cannot say for sure that service is right for you. On many websites and blogs, through banner ads and other promotional material related to web hosting is displayed. Some of the materials posted on this website are purely sponsored. And that’s why you cannot believe what is mentioned in it. You need to know about their reputation and service level through different means.

Final Word

I’m sure that by now, my readers are aware of the fact that even getting a WordPress website online is not an easy feat. You need to be on your toes, really, to get a web hosting service that suits your business perfectly. And remember that this is not just about hosting so that your website can run fast. It is all about your online presence. For small businesses in startups, a great start is what is required so that they can offer potential customers exactly what they have in mind.

If you think that you can add something valuable to this blog or want to ask a question you have in mind, you are more than welcome. For any type of feedback, too, please use the comments section below.

Vijay Kumar is the founder and admin of Wide4.com. After working with several digital marketing service providers in India, he has started his own blog where he helps internet users to solve issues in technology fields like hosting, VPN, website builder, and social media websites. He has 6+ years of experience in digital marketing and his areas of expertise include SEO, SMO, ORM, and Inbound marketing. You can connect with Vijay on Linkedin: Click here